THE LAST DROP
When you drink a can of Pepsi, there’s always that last little bit of soda that’s stuck at the bottom of the can. And we all know that fans get crazy about anything a celebrity has come in contact with.
So we’ll send cans of Pepsi to celebrities and have them drink it until it’s “empty.” Then we harvest the last sip from each can and seal it in a one-of-a-kind glass charm, and give fans an opportunity to win their favorite celebrity’s backwash.
Chief Creative Officer: Steve Babcock
Creative Directors: David Gonsalves, Jason Gagnon
Senior Art Director: Ricardo Vallejo
Senior Copywriter: Julian Cohen, Emily Clements
Art Director: Max Cohen
Copywriter: Lorran Schoechet